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Buy the Bitcoin Dip? Why Ric Edelman Still Thinks Portfolios Should Hold Up to 40% Crypto

Updated: December 7, 2025

Mike Langley

Written by Mike Langley

Managing Editor

Sarah Chen

Edited by Sarah Chen

Head of Content, Investing & Taxes

Buy the Bitcoin Dip? Why Ric Edelman Still Thinks Portfolios Should Hold Up to 40% Crypto
In a notable move back in June, Ric Edelman made waves in the investment community by advocating for a substantial allocation of 10% to 40% in cryptocurrencies within portfolios. As the founder of the Digital Assets Council of Financial Professionals, Edelman perceives the current market scenario as a prime opportunity to invest in these assets. He suggests that Bitcoin's response to macroeconomic uncertainties, alongside traditional assets, indicates its growing maturity. Despite Bitcoin's current price being far from its historical peaks, Edelman remains steadfast in his progressive investment strategy. He sees the present downturn, with Bitcoin dipping below $90,000, as a chance to purchase before it rebounds. Edelman emphasized, "If you liked Bitcoin at $100,000 or $125,000, you have to love it at $85,000." He draws parallels with stock market declines, which are often seen as buying opportunities for long-term investors. Edelman's June white paper suggested a 10% cryptocurrency allocation for conservative investors and as much as 40% for those with a more aggressive approach. This recommendation has stirred the financial advisory sector, which has been slow to adapt to digital assets. Previously advocating for minimal crypto investments, Edelman has shifted his stance due to better regulatory clarity and increased institutional interest. Bloomberg Senior ETF Analyst Eric Balchunas praised Edelman's statements as a significant endorsement of cryptocurrencies from the traditional finance sector, likening it to the impact of Larry Fink's previous remarks. At the paper's release, Bitcoin was experiencing a substantial rise, driven by favorable digital asset policies and the proliferation of exchange-traded funds. However, Bitcoin has recently struggled to maintain momentum, dipping as low as $81,000 due to macroeconomic challenges affecting risk assets. Edelman remains optimistic, highlighting the ongoing enthusiasm of institutional investors and the growing adoption of blockchain technology. He cited Harvard University's recent $116 million investment in the BlackRock iShares Bitcoin Trust as evidence of institutional interest. Edelman believes this widespread engagement will bolster prices over the coming years. He views current price fluctuations as routine, similar to those seen in other asset classes. Edelman agrees with analysts who attribute Bitcoin's decline to profit-taking by early investors. In his white paper, he predicted Bitcoin could reach a market capitalization of $19 trillion, a significant increase from its current valuation, emphasizing the importance of basing investment decisions on risk tolerance rather than age. Edelman considers Bitcoin's challenges as indicative of its maturation, asserting that its alignment with other asset classes signifies its acceptance as a mainstream asset. He notes that institutional investors now treat Bitcoin comparably to other traditional investments, highlighting the stability and growth of crypto adoption within the institutional market.